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Why gender-based marketing is bad for business | Gaby Barrios

Companies often target consumers based on gender, but this kind of advertising shortcut doesn’t just perpetuate outdated stereotypes — it’s also bad for business, says marketing expert Gaby Barrios. In this clear, actionable talk, she explains why gender-based marketing doesn’t drive business nearly as much as you might think — and shows how companies can find better ways to reach customers and grow their brands.

What's really happening at the US-Mexico border — and how we can do better | Erika Pinheiro

At the US-Mexico border, policies of prolonged detention and family separation have made seeking asylum in the United States difficult and dangerous. In this raw and heartfelt talk, immigration attorney Erika Pinheiro offers a glimpse into her daily work on both sides of the border and shares some of the stories behind the statistics — including her own story of being detained and separated from her son. It’s a clear-eyed call to remember the humanity that’s impacted by policy — and a warning: “History shows us that the first population to be vilified and stripped of their rights is rarely the last,” she says.

What it's like to live on the International Space Station | Cady Coleman

In this quick, fun talk, astronaut Cady Coleman welcomes us aboard the International Space Station, where she spent nearly six months doing experiments that expanded the frontiers of science. Hear what it’s like to fly to work, sleep without gravity and live life hurtling at 17,500 miles per hour around the Earth. “The space station is the place where mission and magic come together,” Coleman says.

How can we support the emotional well-being of teachers? | Sydney Jensen

Teachers emotionally support our kids — but who’s supporting teachers? In this eye-opening talk, educator Sydney Jensen explores how teachers are at risk of “secondary trauma” — the idea that they absorb the emotional weight of their students’ experiences — and shows how schools can get creative in supporting everyone’s mental health and wellness.

Small rockets are the next space revolution | Peter Beck

We’re in the dawn of a new space revolution, says engineer Peter Beck: the revolution of the small. In a talk packed with insights into the state of the space industry, Beck shares his work building rockets capable of delivering small payloads to space rapidly and reliably — helping us search for extraterrestrial life, learn more about the solar system and create a global internet network.